Final Expense Leads are Important

When it comes to selling final expense life insurance, there is nothing like having a strong weekly fixed cost direct mail lead to count on. This is why most of the highest producing final expense agents work direct mail and have a mixture of different types of final expense leads.

What kind of leads are used for final expense sales?

Well, I like to use a very specific mixture of leads. Our top final expense agents are on weekly fixed cost direct mail leads. They tend to mix facebook leads and telemarket leads in with their direct mail. This seems to be the best way to meet a healthy mix of prospects.

What other leads are there?

There are TV leads and internet leads. The TV leads are not really good for targeting face to face sales and the internet leads are usually sold to multiple agents. The last thing I want is to work a lead that other agents are working.

What if I don’t have leads?

Well, you can always go door to door or purchase a list of names. This works but is not nearly as efficient as working a good lead program.  You will have to work a lot harder. I prefer to work smarter and not harder.